A Guru marketing strategy is not just for individuals. It is also a very effective firm-wide marketing strategy for services businesses who have genuine Intellectual Property and a willingness to build a reputation based upon sharing some elements of that.

Guru marketing can support a company brand as effectively as an individual’s, and is especially effective in enabling smaller niche consultancies to punch well above their weight when competing with dominant market players and their seemingly bottomless pockets.

If you would like to learn more about how we could help you, please email Alan Brooks.

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