To build a reputation in your chosen field that will bring interesting, challenging and remunerative opportunities to you, you must be able to tick certain boxes already. The starting point is always that you must possess genuine and recognised expertise in your chosen field. Successful gurus have other common characteristics too.

A guru programme is not suitable for those who have identified an area in which they would like to build their expertise, but don’t currently possess it. Here other marketing approaches will be more appropriate. Whilst our clients are generally excellent and active public speakers, guru programmes are also not suitable for those who seek to earn a living solely through being paid for motivational or after-dinner speaking.

We offer a confidential Briefing service to help you decide if the Guru Marketing approach is the right one for you to develop a consulting career. In a confidential meeting at one of our offices we guide you through the key pre-requisites for success, how suited your skills, experience and objectives are for benefiting from this approach, and the appropriate next steps.

If you would like to arrange a Briefing meeting, please email Claire Carvall.