The explosive growth in online activity has generated a whole number of new marketing tools attracting a great deal of hype. Blogs and social networking are already generating work for experts and firms of all sizes. Podcasts are a regular communication tool and some clients have even entered Second Life.

Stripped of the hype, social networking tools such as blogs, LinkedIn or Twitter are excellent ways of putting your expertise in front of a wide audience without needing to translate it for copywriters. They can provide market feedback at a speed no research agency can. Get it right and they enable you to interact with interested parties in a way no advert does, and spread word of mouth referrals faster and further than any traditional approach.

For many gurus using the right social media and online tools are an essential part of their marketing and PR programme.

To learn more or to arrange a free initial consultation, please email Nick Broom.