The other key strand of a guru marketing campaign is Public Relations.

Obtaining feature coverage in the influential trade media; being recognised as a leading authority by journalists; being quoted in the national press. These all contribute to building a guru reputation that attracts clients seeking the best advice.

Our work often has little to do with press releases. Our PR specialists research the right journalists and media to influence your target audience, help you to build relationships with them and develop genuine thought-leadership that will be of interest to their readers.

We can also assist with writing or proofing article submissions or White Papers and monitoring coverage achieved. We work alongside book publishers for those clients who are authors in their own right, and act as the first point of contact for journalists looking to research new articles.

If you would like to learn more about how we could help you, please email Belinda Gannaway.